
Letting Go of the Old
Rebranding, it’s like getting a haircut—you know you’ll get used to it, but going from long hair to a bob always feels a bit awkward at first. Letting go of a brand you love, have worked with, and have been used to for years can be equally challenging.

Why rebranding after EOFY is a smart move.
As we approach the end of the financial year (EOFY), we understand that many of you are deeply immersed in accounting, finalizing reports, and gearing up for the next fiscal year (all stuff without much fun).