ON THE PAPER
In today’s world, meaning is fluid. The way people interpret your brand is always shifting, it's shaped by personal experiences, cultural moments, and social context. This idea challenges the old belief that brands can have a fixed message or identity.
Ever wonder how great brands survive the overwhelming challenges of today’s overcrowded and super competitive marketplace? It’s not just about having a top-notch product or service anymore.
As climate change, inequality, and social unrest become daily realities, businesses have a choice: either step up and lead or get left behind.
We’re living in a fast-paced world, where change is the only constant, and it seems to be accelerating every day. The sheer volume of noise and congestion can make it feel overwhelming to stand out.
“Do I have to personally like my business branding?” It’s a valid consideration, especially if you’re deeply involved in your business and have a strong personal attachment to its success.
Rebranding, it’s like getting a haircut—you know you’ll get used to it, but going from long hair to a bob always feels a bit awkward at first. Letting go of a brand you love, have worked with, and have been used to for years can be equally challenging.
As we approach the end of the financial year (EOFY), we understand that many of you are deeply immersed in accounting, finalizing reports, and gearing up for the next fiscal year (all stuff without much fun).
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