SAUNTER
Project Name: SAUNTER
Location: Sydney, Australia
Concept: An ode to nostalgic design with a contemporary touch for an online homewares brand.
Brand Vision: To create warm, authentic brand visuals that position SAUNTER as a connected, authentic, and highly inspiring brand that bridges the gap between antique and modern, hand-sourced homewares and the stories they tell.
Scope
Brand Strategy
Brand Identity
Icon Design
Social Media
Business Card
Event Invitation
Packaging
Who is SAUNTER?
Launched as a creative outlet, SAUNTER embodies a passion for travel, art, design, and hand crafted decor, curating exquisite homewares that inspire a slower, sustainable, intentional lifestyle saturated with warmth. Fundamental to SAUNTER’s ethos is a pride in sharing the stories and cultural heritage that accompany each piece, encouraging you to explore and connect with the diverse cultures of the world.
SAUNTER’s targets clients that share a passion for travel, art, design, and incorporating unique, handmade pieces with a story into their home decor. They value slow living, cultural exploration, and authenticity.
Our Process
Our design challenge was to capture the essence of Saunter's brand: a curated blend of historical nostalgia and modern living. We aimed to visually represent these stories, while ensuring a warm but professional aesthetic that would resonate with their audience. An interconnected design that represents both historic elegance and modern aesthetics helped to tell this unique story. SAUNTER’s brand identity helped to bring this vision to life with a fresh brand identity, logo, packaging and unique brand collateral.
Launching something new
Inspired by something old
This visual brand launch needed to embrace the brand's core values of storytelling and cultural connection. Handmade illustrations grounded this design with product categories that could support the user journey. This playful touch complemented the brand's story-driven approach with vintage touches reminiscent of the antique decor. To balance the dynamism of nostalgic elements with a modern touch, we implemented a bold colour palette of orange, green, and blue that would complement the natural earth tones of the historic decor. This strategic approach aimed to create a visually captivating brand experience that evokes emotions, sparks curiosity about the products' origins, and ultimately inspires customers to bring a piece of the world home.
