The OOUT
Project Name: The VitaDrip
Location: Sydney, Australia
Concept: An elevated brand identity to reflect a commitment to modern wellness and premium service.
Brand Vision: To establish a brand visual that embodies functional sophistication while still feeling accessible, approachable and empowering.
Scope
Brand Strategy
Brand Identity
Social Media
Merch
App Concept
Accessory
Who is the VitaDrip?
The Vita Drip is a personalised approach to IV therapy and empowering Australians to take charge of their well-being. From rapid recovery to weight management, to energy and longevity, The Vita Drip takes an accessible approach to preventative health with calm assurance and premium care. Their team of qualified nurses and medical professionals ensures a safe and effective experience in the comfort of your home, office, or hotel.
The Vita Drip targets a diverse clientele who seek a modern approach to everyday health.
Our Process
Our challenge was to strike a balance between the existing functionality, warm approachability and the sophistication needed to connect with their broad, health focused target audience. Positioning The Vita Drip as a trusted expert to achieve optimal health with professionalism, approachability and personalisation maintained its authenticity and core values.
This brand refresh complemented this existing brand strategy with a reimagined logo, watermark and colour palette. We envisioned a brand that reflects the calm and momentum of preventative health, seamlessly blending modern style with a sense of approachability.
Reimagining a Brand
The revitalised brand identity for The Vita Drip elevated the essence of the brand with a cool, calm, inviting brand refresh. By projecting a sense of trust and expertise, The Vita Drip exudes sophisticated charm, cool, quiet luxury and an approachable, professional warmth.
This refresh leaned into a dynamic colour palette, reflecting a medical aesthetic with a comfortable warmth. A timeless logo design conveyed a sense of stability and enduring value, while communicating the heart of the service offered, intuitively attracting the right clients with the right messaging.
